Thought we'd share a behind-the-scenes look at the strategic planning and design work that went into the new Digital Non-Conference website. It's been a very exciting project, I can't wait to see where we are in three to five years! Strategic Planning: We started the project by meeting one-on-one and in small groups with a
Marketing should create an emotional connection, convey the true nature of your company, and most important it should be fun! Freking & Betz's Opening Day Card hits a home run on all three counts. The Emotional Connection: The firm loves baseball and while most of the year they are fighting for workers' rights, they close
Gary Vaynerchuk probably gives a little more to his business than most people are willing to give, but if you're in business, pay attention to what he is saying. It's easy to get side tracked by the same old tasks and strategies you've always tackled and miss this opportunity to set yourself apart from your
What do successful companies do in an economic downturn? American Express “In tough times your instinct is to hold back, but your competitors are going to be distracted. That’s the time to be aggressive and on the balls of your feet! …invest in your own success while others are afraid and burying their heads. As
Traditional Search When you use the average search tool such as Google to help you find timely and relevant information you are relying on the formulas developed by the folks at Google to decide, based on your search term, what you're are looking for. The beauty of Social Bookmarking is that instead of Google’s search
Trust Agents Tab Rating: 38* This book was written more for Chief Marketing Officers, Marketing Directors, and Entrepreneurs, than the average CEO. However, a CEO of an established company will find a lot of wonderful insights and action items throughout the book. The section on how Trust Agents use LinkedIn wasn’t very impressive.