We were proud to be a sponsor and the photographer for the first ever Renewables Work event on April 18th. Cincinnati is leading the way to an energy independent future with one of the only net-zero police stations in the country. “What does net zero mean?” you ask. It means the building actually produces as
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So far Beth Robeson has created 62 blog entries.
10 Techniques to Increase Conversions Lose The Navigation: If you really want to increase your conversions you need to get rid of your site navigation. Crazy? Maybe, but removing your navigation links can give your visitors a more focused user experience. When they arrive, you take them where they need to go, and that’s that.
[custom_frame_right] [/custom_frame_right] Coming Trends I attended the 2014 Annual Manufacturing and Distribution Seminar in Cincinnati on Wednesday. Alan Beaulieu, the internationally recognized economist who’s made a career out of accurately predicting economic and business trends with a good dose of humor and a strong belief in Austrian economic policy spoke to an enthusiastic audience. Here’s
Are you using customer surveys to harass you customers? Stop that. I’ve seen so many bad customer surveys over the past few weeks that I’m writing this at 4am on a Tuesday morning. If you’re going to engage in surveying your customers, and I recommend that you do, please remember a customer survey is not
Join us on Thursday, May 22nd at the Cincinnati AMA to Learn How to Keep Your Customers Loyal The world of business is changing more than any time since the industrial revolution, unfortunately, these changes are making it harder to keep loyal customers. Join us as we explore strategies for leveraging these trends to build
Join us on Tuesday, December 10th at the Clermont Chamber of Commerce to Learn How to Keep Your Customers Loyal The world of business is changing more than any time since the industrial revolution, unfortunately, these changes are making it harder to keep loyal customers. Join us as we explore strategies for leveraging these trends
Free Tickets: Give them free tickets to your events. Google Hangouts: Have them join you in a Google Hangout. Beta Tests: Ask them to participate in beta tests of new products. More Free Tickets: Give them extra tickets so they can invite their network to your event or product launch. Create Awesome: In your product,
Brand Advocates love… You Social Media Helping others So don’t waste their efforts, here are some great ways to leverage the power of your brand advocates: Punch Up Your Landing Page: Display their reviews and positive posts on your product landing pages to help close the sale with new prospects. Re-Tweet: Re-Tweet their tweets to
Not all customers are created equal. In a digital world you have three kinds of loyal customers. Those who love you, but keep it to themselves, those who love you and tell their friends and family—and the best kind: those that love you and love to share on social media. Your brand advocates are the
The web is changing the way companies build loyalty with their customers and how they leverage their most passionate customers to help build their brand. Creativity is key, so here are a few examples to get your creative juices flowing: Embed service technician’s pictures in appointment reminder e-mails or direct mail postcards so customers know