So don’t waste their efforts, here are some great ways to leverage the power of your brand advocates:
- Punch Up Your Landing Page: Display their reviews and positive posts on your product landing pages to help close the sale with new prospects.
- Re-Tweet: Re-Tweet their tweets to your twitter network and your blog.
- Re-Post: Like and share their positive content on your companies Facebook page.
- Add Some Spice to Your Campaigns: Incorporate their content into your direct marketing campaigns. E-mail or printed direct marketing pieces can be enhanced with the comments and raves of your Brand Advocates.
Brand advocates believe in your company so help them help you spread the good news!
Social Media Marketing: How to Turn Satisfied Customers Into “Brand Advocates.”
By Robb Fuggetta CEO of Zuberance Forbes Magazine.
5 Steps to create Brand Advocates for Your Small Business
by Kes Thygesen
The Next Evolution of Marketing: Connect With Your Customers by Marketing With Meaning. By Bob Gilbreath