Gary Vaynerchuk probably gives a little more to his business than most people are willing to give, but if you’re in business,  pay attention to what he is saying. It’s easy to get side tracked by the same old tasks and strategies you’ve always tackled and miss this opportunity to set yourself apart from your competitors.

Gary Vaynerchuk: Teaches Basic Social Media Principles to CNN:

Gary is probably the best in the world at using these tools to grow his business. Will your social media plan be different from his? Yes, but the fundamentals are the same:

1. There has been a radical change in marketing communications. The structure, tools and the nature of business communication has changed.

2. The nature of business is changing. How your clients/customers define value, customer service and loyalty is very different today than it was two years ago. In order to keep up with the pace of change, you need to create the tools and establish the systems you company needs to engage and interact with your clients and customers.