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[custom_frame_right] [/custom_frame_right] Coming Trends I attended the 2014 Annual Manufacturing and Distribution Seminar in Cincinnati on Wednesday. Alan Beaulieu, the internationally recognized economist who’s made a career out of accurately predicting economic and business trends with a good dose of humor and a strong belief in Austrian economic policy spoke to an enthusiastic audience. Here’s
Brand Advocates love… You Social Media Helping others So don’t waste their efforts, here are some great ways to leverage the power of your brand advocates: Punch Up Your Landing Page: Display their reviews and positive posts on your product landing pages to help close the sale with new prospects. Re-Tweet: Re-Tweet their tweets to
Not all customers are created equal. In a digital world you have three kinds of loyal customers. Those who love you, but keep it to themselves, those who love you and tell their friends and family—and the best kind: those that love you and love to share on social media. Your brand advocates are the
The web is changing the way companies build loyalty with their customers and how they leverage their most passionate customers to help build their brand. Creativity is key, so here are a few examples to get your creative juices flowing: Embed service technician’s pictures in appointment reminder e-mails or direct mail postcards so customers know
[custom_frame_left][/custom_frame_left] As a business owner and a marketer I have always admired Steve Jobs' ability to stay true to the Apple Brand in every aspect of his business...his marketing, packaging, advertising, product development and customer service all drove home the same message, "We have a great respect for our customers." It was inspiring to
I get a lot of emails in a day and I'm dismayed when I get a vague one. You know what I'm talking about....you get the email and before taking action you have to either respond with a question or call the person to clarify what it is they want. An effective communicator not only
As you put your marketing, advertising, sales and operations budgets together for 2011. Make sure your company is positioned to leverage these growing industries. Inc Magazine has a great article summarizing the top growth industries for 2011. Whether you work directly or indirectly with these industries, you should make sure your company is prepared to
KPI’s or Key Performance Indicators allow you to focus your business development team on the specific elements of your business that drive growth. The biggest time waster in any company: busy work! Most people focus on busy work because it's easier than tackling the issues that will grow your company. KPI's give your team a
You are invited to the Robeson Marketing & Design first annual Pie, Baking, Eating & Giving Event! Here’s How it will go: Everyone who comes get’s to bake two pies, using Beth’s most amazing and simple pie recipe. One pie goes home with you for your Thanksgiving festivities, one pie is donated to the wonderful
Attended the Brandery Demo Day yesterday, very exciting, informative and inspiring! Here's my micro summary of the day: Key Note: Ben Lerer of the online magazine Thrillist Just an amazing guy, who understands business in a digitally connected world, who shared a few amazing insights about how he launched his company. Here are just a
