Rework Jason Fried has a way of making really cool things happen easily. If you haven't read his new book Rework it's a powerful resource for getting great things done in a digital world. One of his many insights is the idea that "inspiration is perishable," wish I could quote

With the rise of cloud computing and social media, you might think the need to backup your data is decreasing. Say you get your organization to switch over to Google apps for all of it's convenience, simplicity and security.  No more trying to figure out who's computer has the latest

1. Brands becomes "Brand Stands" A recent Advertising Age Article written by Pete Blackshaw is a must read for anyone interested in branding in the digital age.  In this provocative article Pete asks the question.... In the age of social media, do companies sill need a website? Along with addressing

Marketing should create an emotional connection, convey the true nature of your company, and most important it should be fun! Freking & Betz's Opening Day Card hits a home run on all three counts. The Emotional Connection: The firm loves baseball and while most of the year they are fighting