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You’re Working Too Hard On Your Marketing

Guess what? You're working too hard on your marketing. I meet weekly with very passionate entrepreneurs and the one thing they have in common is that they're always changing and updating their marketing. I appreciate how hard they're working because being an entrepreneur means wanting what you're doing to work for you and for your

You’re Working Too Hard On Your Marketing2017-11-11T14:26:04-05:00

The 7 Key Marketing Systems That Drive Business Development

Effective marketing is all about creating the 7 key marketing systems that drive prospects through your sales funnel to close. NOTE: These systems are all connected and often overlap. 1. Lead Generation System: Your Lead Generation System should drive people to take some action...call you, attend a webinar, set up a meeting, download some cool

The 7 Key Marketing Systems That Drive Business Development2017-02-06T11:16:21-05:00

Solarizecincy Campaign Results

We're about halfway through our ground breaking SolarizeCincy campaign and the results thus far have been tremendous (see data below). Thanks to all of our collaborators for your passion, time, energy and commitment to helping our community increase it's energy independence and create high paying local jobs. Number of homeowners who’ve signed up for a

Solarizecincy Campaign Results2019-03-23T09:47:11-05:00

3 Reasons This Campaign is a Home Run

Recently, we wrapped up the 11th annual execution in what has been a home run campaign for our client, the law firm of Freking Myers & Reul (formerly Freking & Betz). It’s the firm’s Happy New Year card, sent just before the Cincinnati Reds’ Opening Day each year. The concept is simple – an annual

3 Reasons This Campaign is a Home Run2016-04-29T09:33:31-05:00

Landing Page Best Practices

10 Techniques to Increase Conversions Lose The Navigation: If you really want to increase your conversions you need to get rid of your site navigation. Crazy? Maybe, but removing your navigation links can give your visitors a more focused user experience. When they arrive, you take them where they need to go, and that’s that.

Landing Page Best Practices2015-12-22T18:03:13-05:00

Customer Surveys Done Well…

Are you using customer surveys to harass you customers? Stop that. I’ve seen so many bad customer surveys over the past few weeks that I’m writing this at 4am on a Tuesday morning. If you’re going to engage in surveying your customers, and I recommend that you do, please remember a customer survey is not

Customer Surveys Done Well…2014-06-05T13:07:10-05:00

Customer Loyalty in a Digital World – May 22, 2014

Join us on Thursday, May 22nd at the Cincinnati AMA to Learn How to Keep Your Customers Loyal The world of business is changing more than any time since the industrial revolution, unfortunately, these changes are making it harder to keep loyal customers.  Join us as we explore strategies for leveraging these trends to build

Customer Loyalty in a Digital World – May 22, 20142014-04-30T09:35:34-05:00

Customer Loyalty in a Digital World – December 10, 2013

Join us on Tuesday, December 10th at the Clermont Chamber of Commerce to Learn How to Keep Your Customers Loyal The world of business is changing more than any time since the industrial revolution, unfortunately, these changes are making it harder to keep loyal customers.  Join us as we explore strategies for leveraging these trends

Customer Loyalty in a Digital World – December 10, 20132013-11-18T11:51:42-05:00

About My Work

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