What do successful companies do in an economic downturn? American Express “In tough times your instinct is to hold back, but your competitors are going to be distracted. That’s the time to be aggressive and on the balls of your feet! …invest in your own success while others are afraid and burying their heads. As
The Truth About Search Engine Optimization by Rebecca Lieb This is a great little book by one of the most knowledgeable people in the industry. It’s beautifully written, in easily digestible sections so you can read through the whole book [which I strongly recommend] or you can pick and choose based on the topics you
Traditional Search When you use the average search tool such as Google to help you find timely and relevant information you are relying on the formulas developed by the folks at Google to decide, based on your search term, what you're are looking for. The beauty of Social Bookmarking is that instead of Google’s search
There’s always a lot of energy and motivation this time of year to put a new strategic plan in place, change direction, re-focus, or go after a new target audience. But, the reality is, if you do your strategic planning in January, you start the year behind your top competitors. Successful companies do their competition
Trust Agents Tab Rating: 38* This book was written more for Chief Marketing Officers, Marketing Directors, and Entrepreneurs, than the average CEO. However, a CEO of an established company will find a lot of wonderful insights and action items throughout the book. The section on how Trust Agents use LinkedIn wasn’t very impressive.
Key words are simply words that your customers would use to describe or search for your products or services. The operative word being “customers,” because you or your team may describe your product or services in more technical terms than your customers would, and key words are the tools your customers (and search engines) use
Social bookmarking sites can be used in two very different ways, each outlined below. While social networking is attracting all the media attention right now, social bookmarking is really the more powerful and exciting tool. Social Bookmarking: Information Aggregator For any of you who have seen my presentation on Leveraging the Power of the Internet
Blogging entails a large time commitment, let’s face it. It can be hugely rewarding, but some companies are just not ready to take on the responsibility of managing and updating a blog. They may be ready three months from now but that’s the future. There are still numerous ways you can leverage the power of
External Signs I’m going to go out on a limb here and suggest that, yes, it’s probably time to reinvent your company. This is a fairly safe assessment for two reasons. First is the recession, anytime there’s an economic downturn this dramatic, there is an equally dramatic shift in market share. In order to grab
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