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Blog

The Opportunity of a Lifetime: Marketing During an Economic Downturn

By Beth Robeson on February 3, 2010   /   Blog, Marketing   /   Leave a comment

What do successful companies do in an economic downturn? American Express “In tough times your instinct is to hold back, but your competitors are going to be distracted. That’s the time to be aggressive and on the balls of your feet! …invest in your own success while

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The Truth About Search Engine Optimization: Book Review

By Beth Robeson on January 17, 2010   /   Blog, SEO   /   1 Comment

The Truth About Search Engine Optimization by Rebecca Lieb This is a great little book by one of the most knowledgeable people in the industry. It’s beautifully written, in easily digestible sections so you can read through the whole book [which I strongly recommend] or you can

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Do You Prefer Spiders to Humans? Or Why Social Bookmarking Sites are So Important

By Beth Robeson on December 21, 2009   /   Blog, Marketing   /   2 Comments

Traditional Search When you use the average search tool such as Google to help you find timely and relevant information you are relying on the formulas developed by the folks at Google to decide, based on your search term, what you’re are looking for. The beauty of

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It’s Too Late for Strategic Planning!

By Beth Robeson on December 21, 2009   /   Blog, Strategic Planning   /   Leave a comment

There’s always a lot of energy and motivation this time of year to put a new strategic plan in place, change direction, re-focus, or go after a new target audience. But, the reality is, if you do your strategic planning in January, you start the year behind

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Trust Agents: A Book Review

By Beth Robeson on December 15, 2009   /   Blog, Blogging, Information Aggregators, Marketing, Social Media, Strategic Planning   /   Leave a comment

Trust Agents Tab Rating: 38* This book was written more for Chief Marketing Officers, Marketing Directors, and Entrepreneurs, than the average CEO. However, a CEO of an established company will find a lot of wonderful insights and action items throughout the book. The section on how Trust

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Employing the Power of Key Words: How to Drive Traffic to Your Website or Blog Using Key Word Optimization

By Beth Robeson on November 2, 2009   /   Blog, SEO   /   1 Comment

Key words are simply words that your customers would use to describe or search for your products or services.  The operative word being “customers,” because you or your team may describe your product or services in more technical terms than your customers would, and key words are

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Social Bookmarking: The Dual Business Tool

By Beth Robeson on October 4, 2009   /   Blog, Information Aggregators  

Social bookmarking sites can be used in two very different ways, each outlined below. While social networking is attracting all the media attention right now, social bookmarking is really the more powerful and exciting tool. Social Bookmarking: Information Aggregator For any of you who have seen my

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You Don’t Have to be a Blogger to Leverage the Power of Blogs

By Beth Robeson on October 4, 2009   /   Blog, Blogging  

Blogging entails a large time commitment, let’s face it. It can be hugely rewarding, but some companies are just not ready to take on the responsibility of managing and updating a blog. They may be ready three months from now but that’s the future. There are still

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Is it Time to Reinvent Your Company?

By Beth Robeson on August 20, 2009   /   Blog, Strategic Planning   /   Leave a comment

External Signs I’m going to go out on a limb here and suggest that, yes, it’s probably time to reinvent your company. This is a fairly safe assessment for two reasons. First is the recession, anytime there’s an economic downturn this dramatic, there is an equally dramatic

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