Social bookmarking sites can be used in two very different ways, each outlined below. While social networking is attracting all the media attention right now, social bookmarking is really the more powerful and exciting tool.

Social Bookmarking: Information Aggregator

For any of you who have seen my presentation on Leveraging the Power of the Internet you will certainly understand why having the ability to quickly sort through the vast amounts of information out there, organize it, store it and retrieve it is the most important tool you can have in your arsenal right now. For those of you who haven’t seen the presentation, you’ll just have to take my word for it, unless you’re already there.

There are many social bookmarking sites out there that can help you organize the rapidly changing information that is important to your business. To name just a few popular ones: Digg, Delicious, Diigo, NewsGator. There are plenty of others and some that may suit you better than those I’ve mentioned.

These tools can give your company an edge over your competition if they’re not keeping up with the latest industry information. Each tool is unique and has different advantages, some offer the ability to highlight the information on a site or a blog that is most interesting to you, others allow you to store video, or post your own personal little sticky notes directly into the body of the site or blog content.

Find the one that works best for you and run with it, you can always decide to change later or add another to your toolkit.