The Truth About Search Engine Optimization
by Rebecca Lieb
This is a great little book by one of the most knowledgeable people in the industry. It’s beautifully written, in easily digestible sections so you can read through the whole book [which I strongly recommend] or you can pick and choose based on the topics you are most interested in.
After reading this book you may not be able to handle your own Search Engine Optimization, but you will have the knowledge you need to make good decisions about the SEO tactics you want to employ and will ask the right questions of your SEO vendor to avoid some serious problems.
Rebecca covers everything from key word optimization, effective linking strategies, tagging, ranking and avoiding black hat tactics.
Some Key Insights:
– Your customers are searching and they will “either find you, or they find your competitors…”
– Google’s market share is close to 70%.
– 72% of all searchers use “organic search results.”
– The best key words are relevant, have a high search volume and low competition.
– The mobile Internet has reached 40million+ users.
This book not only covers what you should be doing in terms of great search tactics but Rebecca also gives dozens and dozens of specific action items that illustrate exactly how to achieve the best search levels for your company’s website.
I highly recommend this book!
To order The Truth about Search Engine Optimization or any of the other books highlighted in this review please visit our CEO Bookstore. All proceeds from the sale of these books benefit the charity selected for our free 2010 GOALs Strategic Planning Session.