Not all customers are created equal. In a digital world you have three kinds of loyal customers. Those who love you, but keep it to themselves, those who love you and tell their friends and family—and the best kind: those that love you and love to share on social media. Your brand advocates are the
The web is changing the way companies build loyalty with their customers and how they leverage their most passionate customers to help build their brand. Creativity is key, so here are a few examples to get your creative juices flowing: Embed service technician’s pictures in appointment reminder e-mails or direct mail postcards so customers know
Historically, access to the right organizations gave you access to power in the form of jobs, scarce resources, social prestige, security or money. That's the impetus behind the fictional Mark Zuckerburg's desire to join an exclusive social club at Harvard in the recent release, The Social Network. Although this doesn't appear to be a factual
Thought we'd share a behind-the-scenes look at the strategic planning and design work that went into the new Digital Non-Conference website. It's been a very exciting project, I can't wait to see where we are in three to five years! Strategic Planning: We started the project by meeting one-on-one and in small groups with a
Gary Vaynerchuk probably gives a little more to his business than most people are willing to give, but if you're in business, pay attention to what he is saying. It's easy to get side tracked by the same old tasks and strategies you've always tackled and miss this opportunity to set yourself apart from your
Trust Agents Tab Rating: 38* This book was written more for Chief Marketing Officers, Marketing Directors, and Entrepreneurs, than the average CEO. However, a CEO of an established company will find a lot of wonderful insights and action items throughout the book. The section on how Trust Agents use LinkedIn wasn’t very impressive.