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The Dangers of the Multi-tasking CEO

I love being challenged, doing ten things at one time and doing them all well. Unfortunately, it really isn’t the most effective way to structure your day. When you multitask it’s easy to take your focus off what really matters. The landscape is different when you reach

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A Moment with the Master: Social Media in Action

Gary Vaynerchuk probably gives a little more to his business than most people are willing to give, but if you’re in business,  pay attention to what he is saying. It’s easy to get side tracked by the same old tasks and strategies you’ve always tackled and miss

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Robeson Marketing & Design donates $10,000 Stategic Planning Package.

Robeson Marketing & Design is now accepting applications from local non-profit for a free strategic planning package valued at $10,000 CINCINNATI, February 1, 2010—Cincinnati-based Robeson Marketing & Design (RMD) is currently accepting applications from local non-profits who are in need of strategic planning. The “Giving Back 2010”

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The Opportunity of a Lifetime: Marketing During an Economic Downturn

What do successful companies do in an economic downturn? American Express “In tough times your instinct is to hold back, but your competitors are going to be distracted. That’s the time to be aggressive and on the balls of your feet! …invest in your own success while

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The Truth About Search Engine Optimization: Book Review

The Truth About Search Engine Optimization by Rebecca Lieb This is a great little book by one of the most knowledgeable people in the industry. It’s beautifully written, in easily digestible sections so you can read through the whole book [which I strongly recommend] or you can

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Do You Prefer Spiders to Humans? Or Why Social Bookmarking Sites are So Important

Traditional Search When you use the average search tool such as Google to help you find timely and relevant information you are relying on the formulas developed by the folks at Google to decide, based on your search term, what you’re are looking for. The beauty of

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It’s Too Late for Strategic Planning!

There’s always a lot of energy and motivation this time of year to put a new strategic plan in place, change direction, re-focus, or go after a new target audience. But, the reality is, if you do your strategic planning in January, you start the year behind

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Trust Agents: A Book Review

Trust Agents Tab Rating: 38* This book was written more for Chief Marketing Officers, Marketing Directors, and Entrepreneurs, than the average CEO. However, a CEO of an established company will find a lot of wonderful insights and action items throughout the book. The section on how Trust

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Employing the Power of Key Words: How to Drive Traffic to Your Website or Blog Using Key Word Optimization

Key words are simply words that your customers would use to describe or search for your products or services.  The operative word being “customers,” because you or your team may describe your product or services in more technical terms than your customers would, and key words are

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Social Bookmarking: The Dual Business Tool

Social bookmarking sites can be used in two very different ways, each outlined below. While social networking is attracting all the media attention right now, social bookmarking is really the more powerful and exciting tool. Social Bookmarking: Information Aggregator For any of you who have seen my

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