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Customer Surveys Done Well…

Customer Surveys Done Well...

Are you using customer surveys to harass you customers? Stop that. I’ve seen so many bad customer surveys over the past few weeks that I’m writing this at 4am on a Tuesday morning. If you’re going to engage in surveying your customers, and I recommend that you

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Customer Loyalty in a Digital World – May 22, 2014

Customer Loyalty in a Digital World - May 22, 2014

Join us on Thursday, May 22nd at the Cincinnati AMA to Learn How to Keep Your Customers Loyal The world of business is changing more than any time since the industrial revolution, unfortunately, these changes are making it harder to keep loyal customers.  Join us as we

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Customer Loyalty in a Digital World – December 10, 2013

Customer Loyalty in a Digital World - December 10, 2013

Join us on Tuesday, December 10th at the Clermont Chamber of Commerce to Learn How to Keep Your Customers Loyal The world of business is changing more than any time since the industrial revolution, unfortunately, these changes are making it harder to keep loyal customers.  Join us

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Quick Tips to Build Stronger Brand Advocate Relationships

Quick Tips to Build Stronger Brand Advocate Relationships

Free Tickets: Give them free tickets to your events. Google Hangouts: Have them join you in a Google Hangout. Beta Tests: Ask them to participate in beta tests of new products. More Free Tickets: Give them extra tickets so they can invite their network to your event

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4 Ways to use the Content Your Brand Advocates Are Creating

4 Ways to use the Content Your Brand Advocates Are Creating

Brand Advocates love…     You     Social Media     Helping others So don’t waste their efforts, here are some great ways to leverage the power of your brand advocates: Punch Up Your Landing Page: Display their reviews and positive posts on your product landing pages to help close the sale

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Brand Advocates Your Unpaid Workforce!

Not all customers are created equal. In a digital world you have three kinds of loyal customers. Those who love you, but keep it to themselves, those who love you and tell their friends and family—and the best kind: those that love you and love to share

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Customer Loyalty: A Whole New World

The web is changing the way companies build loyalty with their customers and how they leverage their most passionate customers to help build their brand. Creativity is key, so here are a few examples to get your creative juices flowing: Embed service technician’s pictures in appointment reminder

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An Apple and a Pile of Flowers: Steve Jobs the Business and Personal Impact

An Apple and a Pile of Flowers: Steve Jobs the Business and Personal Impact

As a business owner and a marketer I have always admired Steve Jobs’ ability to stay true to the Apple Brand in every aspect of his business…his marketing, packaging, advertising, product development and customer service all drove home the same message, “We have a great respect for

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Successful People are Good Communicators

Successful People are Good Communicators

I get a lot of emails in a day and I’m dismayed when I get a vague one. You know what I’m talking about….you get the email and before taking action you have to either respond with a question or call the person to clarify what it

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Don’t Miss Inc. Magazines Top Industries for 2011

Don't Miss Inc. Magazines Top Industries for 2011

As you put your marketing, advertising, sales and operations budgets together for 2011. Make sure your company is positioned to leverage these growing industries. Inc Magazine has a great article summarizing the top growth industries for 2011.  Whether you work directly or indirectly with these industries,  you

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